The “I AM” SEO framework by Brandon Hufford – is so simple that everyone can follow it easily. I’ll show you an example of how this works in real life below
Product website example: Aec.my
Aec.my is a food machinery business. In the example below, notice that they rank for “Ginger Cutting Machine” even though “arguably” not much SEO optimization has been done for that page.
Simple reason: The search intent matches the content on the page.
If you want to rank your website, really think about making content/asset that matches the search intent of users.