Have you heard of Search GPT?
It’s by OpenAI and enables real-time searching. Which makes it a threat to Google search - maybe. This might just change SEO if people adopt it.
https://openai.com/index/searchgpt-prototype/
Sharing a webinar by Neil Patel here.
https://advanced.npdigital.com/searchgpt-how-to-get-ready-live-webinar